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How to Get Great Results From Social Media in Just 30 Minutes a Day

Sinking hundreds of hours into social media over the course of a few months, is all too easy. But when it comes to marketing, social can be just as promising as it is frustrating.

Content Marketing vs. Business Blogging: Is There a Difference?

Whatever device you're reading this article from, you’ll be able to create content on it. Thousands of free apps available for your smartphone and on the web allow you to easily write, record, stream video, photograph or make stylish graphics in seconds.

How to Replicate Hubspot, for Free

A step-by-step guide to re-creating all of the marketing tools that Hubspot provides, using Wordpress and a bunch of plugins.

5 Essential Inbound Marketing KPIs

What is your marketing goal for 2017? Is it to increase website traffic? To rank higher on Google? Or to convert twice as many leads to customers? Whatever the goal is you need to track, test and measure different metrics to determine your performance and provide an insight into future marketing strategies. KPIs allow marketers to identify how each of your marketing initiatives stack up against one another, determine the ROI of each activity and quantify your current performance.

What is ‘Engagement’ and Why Measure It?

Marketers have a tendency to waffle on about something called ‘brand engagement’. We normally mention ‘engagement metrics’ during discussions around the success — or failure — of marketing activity.

How Not to Waste Your <£50k Marketing Budget

There are few worse feelings than spending your money on something that doesn’t deliver. Marketing budgets are the same. No matter how big or small your budget is, you’ll want to spend it well.

B2B Digital Marketing Benchmarks 2017

A recent Hubpot report showed that generating traffic and leads is the biggest marketing challenge companies are facing. This infographic shows the latest marketing stats and trends, which are important considerations for any inbound marketing strategy aimed at generating more traffic and leads. From understanding how consumers are searching for information to how marketers are expanding their reach with social media—the stats below need to be remembered for B2B digital marketing throughout 2017. 

How much do you know about your website visitors?

Technology has not just changed the way buyers make their purchasing decisions, it now is the way people make those decisions. A mere 94% of B2B buyers conduct online research before making that final purchasing decision.

How to create a digital marketing report that your boss cares about

Marketing is far more measurable than ever before; there’s been significant development of amazing new tools, technologies and analytics designed to help marketers measure the effect of their work. Consequently, CEOs and directors are demanding more tangible and quantifiable metrics to show how any investment in marketing campaigns have impacted the bottom line.

12 New Tools for Analysing Your Online Marketing

Tracking your online marketing efforts should be a walk in the park. Technology should do all the hard graft - shouldn’t it? Especially given that powerful analytics tools — like Google Analytics — are freely available. In reality, getting a comprehensive picture of performance isn’t easy without sinking precious hours into a spreadsheet.

Inbound Marketing for the Growing Business

Shout loud, be direct and be disruptive to make an impact and get heard, the textbooks and traditional marketing models will tell you. And it’s true - a blanket campaign will get your brand seen. The problem is that it’s expensive, it won’t necessarily resonate well with your ideal customers and measuring the return on investment (ROI) of branding is incredibly difficult. John Wanamaker was the man that coined the phrase “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

How to use social media to generate great B2B leads

There's nothing quite like social media, it is brilliant. We can choose exactly what we hear, and who we hear it from; brands, influencers, blogs or your favourite news source. It’s also a huge opportunity to generate targeted leads and elevate your brand, but not enough businesses take advantage of it.

5 ways to upgrade your personal ‘brand’ and boost business growth

Jobs had it. Branson and Zuckerberg have it. Obama has it and Trump has it too.

What is it? Answer: a strong personal brand.

What's the secret to getting great results from marketing?

We're often asked what the secret is to getting great results from a marketing campaign. The truth is, there isn't a secret recipe 😬. That said you can follow a few simple steps that we've seen get great marketing results time and time again.

Is your email marketing as good as it should be?

Email is the consumers favourite marketing channel, by far. The fact that it's also open and free means that there are huge opportunities to generate sales through email campaigns. But there's no single formula for email marketing success: your brand, audience and message will affect the optimum ingredients of your email campaign.

Infographic: 13bn emails analysed - where are they being read?

Knowing where your emails are going to be opened can play a huge role in the success of your email marketing campaign. Recent trends such as the Apple Watch launch mean that your emails are being opened in even wider variety of devices than ever seen before.

4 Ways to Improve Conversion Rates on a Website and Generate Leads

Setting yourself the task to improve conversion rates on your website is a sure-fire way to generate more leads from your website. It goes without saying that the number of visitors to your website will always exceed the number of leads generated.

Satisfy Search Engines with SEO Content

SEO (search engine optimisation) should be the backbone of your content marketing strategy and is too often left as an afterthought, affecting the overall performance of your online presence.

Mobile Websites Ranking Higher on Google Than Non-Mobile Websites

Google have once again announced plans to shake up the way they determine which websites rank most highly on their search engine. If you haven’t already, then making your site mobile-friendly should be at the very top of your to-do list.

Email Marketing - 3 Simple Steps to Make it Pay Dividends

Watch the video!