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The platform to grow: 7 key benefits of business process automation

Your backend processes are the most important asset of your business; they craft your USPs, add the value to your product/service and form the basis of your business. But when you're looking for quick growth or bigger margins, it's hard to find a solution that doesn't risk everything you've worked hard for.

Infographic: 13bn emails analysed - where are they being read?

Knowing where your emails are going to be opened can play a huge role in the success of your email marketing campaign. Recent trends such as the Apple Watch launch mean that your emails are being opened in even wider variety of devices than ever seen before.

Drowning in paperwork? 5 steps to go completely paperless

Keeping track of everything that happens in businesses of all sizes is an extremely tough task, especially in startups or small businesses where little documented processes exist and there's not as much time for admin work. But the catch 22 is that you need records to develop strategy from, but you will spend 100s of hours more on admin work than you ever will developing a strategy.

4 Ways to Improve Conversion Rates on a Website and Generate Leads

Setting yourself the task to improve conversion rates on your website is a sure-fire way to generate more leads from your website. It goes without saying that the number of visitors to your website will always exceed the number of leads generated.

The Future of Email Marketing

I was honoured to be invited to join la crème de la crème in UK email marketing at 'Future of Email Marketing 2015' which was hosted by our email service provider Campaign Monitor.

Satisfy Search Engines with SEO Content

SEO (search engine optimisation) should be the backbone of your content marketing strategy and is too often left as an afterthought, affecting the overall performance of your online presence.

Mobile Websites Ranking Higher on Google Than Non-Mobile Websites

Google have once again announced plans to shake up the way they determine which websites rank most highly on their search engine. If you haven’t already, then making your site mobile-friendly should be at the very top of your to-do list.

Sunday Times '100 Best Companies To Work For 2015'

We were extremely proud to support the Sunday Times' Awards for the 100 Best Companies to Work For 2015 with our audience engagement software, TweetShow.

Email Marketing - 3 Simple Steps to Make it Pay Dividends

Watch the video! 

3 Quick and Easy ways to get Sales Leads through your Website

Calls to Action

Each page of your website needs to have a purpose, ask the question why do you want the user to look at this page? What is it's purpose? What would be the ideal outcome of their visit? Do you want them to funnel through to another page? Subscribe to a newsletter? Sign up for additional content? Purchase a product etc etc.

Why Website Loading Speed can Hamper your SEO Efforts

So... Loading speed, we all know that if a web page is taking in excess of say 10 seconds to load and your internet connection is working ok most of the time you'll just hang up the request.

Could a Web App Streamline Your Workflows?

With the internet becoming increasingly more accessible across devices in recent years most of us have become unconsciously competent with general browsing and finding answers to every day questions.

How to manage your website content

To run an effective website today, you must keep your visitors up to date with new content. An old fashioned static brochure site simply won't do in most industries. Fresh, dynamic content is not just great for search engine visibility, it also shows that you are a company that is doing things. It shows potential clients that you're a positive company that is growing and evolving.

5 reasons why your website is completely out-of-date

The web has changed steadily over the past couple of decades, but it is just in the last few years that it has undergone its most major transformation. Put simply, the smartphone and tablet epidemic has changed everything. What this means for business owners is that a website that looked great five years ago isn’t really effective anymore. This article is aimed at those people who are undecided as to whether they should invest in a new website. Hopefully the following five reasons will persuade you one way or the other.

Awesome Email Marketing Examples

We've sent hundreds of successful email marketing campaigns for our clients in 2013 and the trends are really interesting.

5 Things To Check Before Your Website Goes Live

Over the years we’ve put hundreds of websites live so we know (from experience!) all the important things to consider just before you press the 'Go Live!' button. Whilst our own checklist consists of pages and pages of items (yawn!), I thought I'd share an abridged version which should help you if you ever need to put a website live yourself.

What does the typography on your website say about your business?

Are you getting the most out of every single word on your website? Chances are, if the typography on your site has not been carefully considered, you’re not.

TweetShow Going From Strength To Strength

Have you seen our latest product innovation, TweetShow? It's something we made for people that want to make their events more engaging by enabling audiences to Tweet to a live big screen.

5 Tips For Effective B2B Social Media Marketing

Have you been charged with the task of managing social media marketing for your B2B organisation? If you're new to social media this will undoubtedly be a daunting task. Here are a few quick tips for you to consider to help you maximise the effect of your efforts.

Why Choosing the Right Web Hosting Is Crucial for Your Business

Choosing which web hosting to go for can be a daunting task and our new clients always ask us for our advice on this topic. With seemingly endless options out there it can feel impossible to know what to go for, so I’ve written this quick guide on web hosting for business websites which should help steer you toward making the right decision.