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How to Get Great Results From Social Media in Just 30 Minutes a Day

Matt Holman

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Sinking hundreds of hours into social media over the course of a few months, is all too easy. But when it comes to marketing, social can be just as promising as it is frustrating.

Rest assured, you're not the first marketer to become concerned about social media. The average marketing manager spends over half their work time on social, yet fewer than 50% of brands feel it is worth the time investment. It's hit or miss with social; you'll either do it well and succeed or fall flat on your face!

Creating a successful social strategy requires patience, and quite a lot of it. It requires a little-and-often approach to produce results, and momentum is key. Dedicating 30 minutes of your day to social may be all you need to start getting somewhere. Here's how.

Getting to grips with your social strategy

Round and about two thirds of the UK population are on social media now. It's hardly surprising that so many businesses are following suit – where customers are.

Given that, there's an awful lot of competition in the ocean of noise of social media. It's integral you have a plan to get what you need out of it. It's best if that's a published document, but it can be on your head or scribbled down – either way, it's a basis to start from.

Channels

A scattergun approach isn't conducive to getting results when time is not on your side. Focusing on one or two channels should prevent your efforts from diluting.

Selecting the right channels to focus on can be tricky – but it's important you get it right. First, consider where your target market is online. Then, review the type of content you want to create and which platform has the tools to enable you to do that. Then link this decision back to your marketing objectives – how will it generate leads?

Each platform has it's upsides and downsides, as you'll know. But there are a few things to consider:

Twitter is popular among B2B marketers, as Twitter weighs all tweets the same. This means that each post has an equal chance of gaining impressions. Although, Twitter are pushing non-chronological timelines now, so this could change soon.

Facebook's algorithm favours shared posts. This makes getting engagements an absolute priority. If your content does tend to get shares, then this could be the way to go.

Instagram has the highest rates of engagement. At about 4%, business pages on Instagram outperform Facebook and Twitter by a factor of around 60.

YouTube is the second largest search engine by volume, thus is great for brand awareness.

If you're picking a channel based on potential, then Instagram and YouTube are the ones to focus on.

Once you have chosen your channel, it's time to set your approach and prepare content.

Content

Twitter and Facebook aren't the Yellow Pages; as the cliche goes, content is king. To get attention at the social media party, you need a few party tricks. You won't do this by pestering everyone about the features of your new product.

Likewise, being a corporate bore on social media won't help engagement. Disengaging posts won't get shared, and thus won't reach the same amount of people. Of course, no one wants to be boring, so don't fall into the trap of thinking being B2B restricts your creativity.

Keep on message, but do it in unique and exciting ways, using:

  • Visuals – Facebook posts with images receive 2.3x more engagements
  • Videos – users are 7x more likely to share video content than text
  • Animations and GIFs

 

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11 Tools to Maximise Social ROI

Once you have selected your approach and nailed-down your approach, it's time to put the wheels in motion. The following list of tools are ones we've used, but there are hundreds more if you fancy hunting them down. We recommend:

For Publishing:

  • Buffer – allows you to schedule and publish social media posts in bulk, across Twitter, Facebook and LinkedIn
  • Hootsuite – an alternative post scheduling tool, equally as powerful as Buffer
  • Tweetdeck – allows you to schedule tweets, although not as robust for bulk scheduling, but a better alternative to Twitter.com for social monitoring

 

For Curating Content:

  • Quuu – integrates directly with Buffer and HubSpot to deliver articles ready-to-publish
  • Instapaper – save articles to folders when they appear as newsletters in your inbox
  • Google Alerts – delivers articles based on specified keywords directly to your inbox

 

For Growing Reach:

  • BuzzSumo – identify influencers in your industry to engage and interact with
  • Klout – another tool for identifying 'experts' and trusted influencers in your industry

 

For Creating Engaging Posts:

  • Canva – allows you to quickly and easily create simple social media assets
  • Biteable – simple video creator with plenty of templates that only require text input
  • Pablo – render text on high-quality photos, great for quotes

 

Execution in 30 Minutes a Day

Monitoring – 10 mins

To be relevant and interesting, you need to be aware of what is relevant and what is taking the interest of your audience. This requires you to get engaged and follow trends. This 10 minutes is vital, as it should give you inspiration for posts and content ideas.

Remember that social media doesn't stop existing the minute you leave your desk, checking timelines sporadically throughout the day should allow you to monitor the entirety of your audience.

Schedule Posts – 10 mins

You can schedule posts in seconds with the tools we've listed. It is certainly worth investing more time in creating visual assets if you get the chance.

Experiment with timings, as certain types of content may be more readily consumed at different times of the day. Particularly if you have an international audience, scheduling posts all around the clock may be worthwhile.

Respond & Engage – 10 mins

Social media is meant to be a two-way communication tool. Blasting out your blog content might grow your audience a bit, but it's far more effective to engage with other content producers and entice people to share your content. Also, the more times you are posting, the more active you should be with your followers. Thank them for engaging if nothing else.

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